I just want to know how Facebook WANTS us to behave.
But when I noticed a long thread of conversation brewing about Melanie’s post, I clicked over to see what everyone was debating.
It turns out that one aspect of the guidelines relating to Facebook Likes — that is particularly important for bloggers running giveaways on their own blogs — seemed to have wiggle room for interpretation.
… It also means you cannot ask people to Like your page, comment on your Wall, write a status update, or check-in to a Place as an entry to your promotion.
These can’t be primary or additional entries.
I’ve had some people ask if it’s OK to host a giveaway on their blog and ask people to Like a Facebook page as an additional entry. The logic is that if the giveaway isn’t hosted on Facebook, they should be able to do as they please. Unfortunately, the minute you bring Facebook into the equation, Facebook’s rules apply.
It may not be the popular answer, but that’s the answer.
For me, that means… If there is any risk of asking giveaway entrants to “Like” a Facebook Page, we are NOT going there.
Now, not everyone is as quick to adhere to authority as we are. In the comment thread, many debated the syntax and limitations of the rules. I say, “All power to them for paying attention to detail and figuring out exactly what is meant by the rules.”
But for me? I skimmed the article and sent an email to my team to ensure we don’t ever ask for “Likes” in giveaways. (We don’t normally do that anyway, I just wanted to be extra confident everyone on our team knew to follow these contest rules.)
What about you?
Are you the type to question authority and rules of Facebook, Google or other online giants? Do you dig deep into details and find out exactly what is and isn’t allowed?
Or are you like me and skim to the end for the safest bottom line and just accept it and move on?