Since the legendary ladies of BlogHer trailblazed the women’s blog conference scene in 2005, there has been a veritable explosion of events devoted to social media and blogging. In fact, I couldn’t begin to list them all because there so many. The variety of blog conferences is amazing and I think that these opportunities to connect with fellow bloggers IRL and to share and learn information has greatly enriched our collective blogging experience. Of course, I’m not exactly partial given that I host one myself – but I also love attending these conferences and have benefited greatly from them.
In 2010, I attended eight different conferences and then “toned it down” to four in 2011. While I had a great time reuniting with old bloggy friends and making new ones, traveling so often definitely took a toll on me…and my family. Now that a new year is here, I’ve promised my family (and myself) that to scale back on the conference circuit. But it’s so hard! Each event has its own personality and focus, and it’s easy to feel like you absolutely have to be at all of them.
Something interesting is happening this year though; from speaking to several different mom blogger friends, there is a common sense that, this year, bloggers will be extremely selective about which events they attend. Whether it be because of costs, time away from home and/or work, or sheer conference fatigue, I’m guessing that there will be a lot less conference-hopping going on in 2012. A few factors I’m hearing mom bloggers consider when deciding which events to go to are:
- Is the conference one that focuses on their niche?
- Is the size of the conference conducive to learning/networking?
- Does the conference promise to provide concrete tools and info to help me improve my blog/business?
In short, from my informal survey, it sounds like bloggers are going to be much more discriminating this time around. How do you choose which blog conferences to attend? Will you be scaling back this year?
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