There’s nothing quite so pure as a baby.
Although maybe babies aren’t actually so pure. Whether we do it intentionally or not, we ascribe brands to our children practically before they’re born. It could be a type of prenatal vitamin, diaper, bottle, formula, onesie, stroller, crib, stuffed animal or toy — often our identities (and those of our kids) evolve and are shaped exactly how we declare and define them with our wallets.
To artist Dietrich Wegner, “every society accumulates contradictions amidst their ideals.” He “employs those contradictions, situating opposites together in sculpture and photography that feed on the friction between two conflicting ideas.”
It’s startling to think of — or see — babies with tattoos (even if they’re only digital), and even more jarring to think we are the ones potentially responsible for turning our tiniest loved ones into human advertisements, helping shape and brand them based on what we stick on their bodies and in their hands
Take a look:
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