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Bing Scrambles To Keep Up, Adds Social Search

One of the biggest places that is seeing rapid change on the web is social media, and search engine giants such as Google and Bing have been working hard to keep up with the pace of this change.

We talked on MomCrunch in January about Google’s plans to include social results in your search results, and now it appears that Bing has jumped on the same band wagon with its new three-column search format.

On the Bing Blog, they said about the change:

Our aim has always been to help you do more with search, and over the past three years we have made exciting strides to realize that vision. Today we are taking a big step forward as we begin rolling out what is the most significant update to Bing since we launched three years ago. Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.

Where Google is presenting social results in the top half of your results page, Bing is confining search results on the right hand side to keep it less “intrusive”. I can definitely see the benefits of having the social aspects of search separated more clearly like this.

Web PR News described the new Bing this way.

The new interface consists of three columns. First, on the left, is the improved web results column. This is where the kind of search results you’re used to seeing on Bing the traditional “10 blue links,” as Weitz calls it live. The second column is a called the snapshot. It consists of a selection of the most relevant information related to the user’s search, as well as offering action items through integration with services like OpenTable. The third column is the social sidebar. It includes recommendations by friends and experts related to the user’s search.

I’m not sure if this is enough to get folks to switch to Bing; I know that I never use Bing for search. I always Google, as do most people I know. Will this be enough to make Bing competitive? It’s hard to say, but it seems unlikely.

If you want more information, here’s a video discussing the new Bing.

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