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Blast from the Past! 1979 Victoria's Secret Catalog is Both Hilarious and Refreshing (Photos)

By amberdoty |

Do you ever flip through a Victoria’s Secret catalog and wonder to whom exactly they are marketing their product? I certainly don’t feel motivated to buy their lingerie when it is modeled by women so thin I can count their ribs and breast implants too large for their petite frames.

Still, this seems to be the only type of woman selected to appear in the Victoria Secret print ads or otherwise these days. I wish we could take it back to a simpler time when women didn’t contain silicone or have to subsist on a diet of ice chips and toilet paper to maintain their size zero physique in order to meet the societal standard of beauty.

Recently, I stumbled across a Victoria’s Secret catalog from 1979. The photographs are kind of hilarious, featuring women in a very victorian style background, flashing their bedroom eyes at the camera while performing totally mundane tasks in fuzzy heels. They are good for a laugh, but the best part? The women are all natural and thin, but not emaciated.

Have a look:

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Blast from the Past! 1979 Victoria's Secret Catalog is Both Hilarious and Refreshing (Photos)

Refreshingly all natural

The only thing fake in this photo is the fur on the heels these women are wearing.

Jezebel via Retrospace

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About amberdoty



Amber Doty is a writer, scientist, wife, and mother to two boys. On Babble, Amber wrote for both Strollerderby and KidScoop about parenting news, pop culture, raising school-age children and general parenting tips. More of her work can be found on her website, The Daily Doty.

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0 thoughts on “Blast from the Past! 1979 Victoria's Secret Catalog is Both Hilarious and Refreshing (Photos)

  1. Amber says:

    I don’t mean to be rude, but what does this have to do with parenting?

  2. kidacookie says:

    mommies like to feel sexy, too. It would be nice to have a “sexy” nightgown that you can still run down the hall in if baby wakes up.

  3. Heather says:

    This is incredibly refreshing. It’s nice to know that my boobs would have passed for Victoria’s Secret at one point.

  4. Nicole says:

    I’d like to know what these ladies are LOOKING at in some of these pictures! LOL!

  5. Joyful J says:

    I would LOVE to have a few of these gowns sexy while still being able to run down the hall to check on my almost 5yo if he starts crying/coughing!
    And this is perfect for mamas we like to look sexy while covering the post pregnant belly flab!!!

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