Blogger Gets A Facelift… And Then Some

Blogger has a special place in my heart as my very first ever blogging platform back in 2006. Even then, it had a pretty straightforward interface. I know many who dipped their toes in the blogging pool with a blogspot.com domain. Last month, Google announced the changes to Blogger, making editing and content management easier for content publishers.

Did you know that Blogger is one of the world’s Top 10 most visited websites (according to Mashable)? It has over 400 million active readers. Sheesh! It’s eons ahead of WordPress but it’s user interface has been the same for most of its history. Until now. Just last month, Google announced an update that not only changes the look and feel for publishers but functionality as well. So not only is it open and airy and modern but it has some features, allowing it to leap from 2001 to 2011. Finally.

What’s different? The short video that follows provides a great visual overview. But the key elements for me are:

One Click
Posting and editing can be accessed from a link at the top of the screen, regardless of where you are on the blogger site.

Smarts
That’s right… built-in real-time blog analytics with all the charts and graphs to feed my Myers-Briggs TJ tendencies.

Networked
For us citizens of the digital community, the smart feed of Blogger updates is exciting. It’s true, Blogger’s new content discovery system will not only help you source inspiration but also get you in front of more bloggers in your niche and interest areas too.

Mobility
Yes, enabling a mobile version of your blog is another one-click process!

So if you have not checked out blogger lately, perhaps it’s time.

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