If you’ve been blogging for more than 11 days, chances are that you’re on at least one PR firm mailing list (and if you’re not, you just may want to count your blessings). I kid, of course. We all appreciate the opportunity to work with brands that we love and believe in, but good gravy do those pitches add up! I’m willing to bet that your inbox situation would make the average email user hyperventilate – and that PR pitches are probably 80% responsible.
Assuming you have other things to do with your day like, say, feed your children or call your mother, there’s no possible way that you can open each and every pitch (and if you CAN, then let me know and we must Skype immediately). So how do you decide which ones to open for a deeper look and which get the immediate “delete”?
Let me tell you that what saves me is Google’s Gmail interface. Not only can I see the email’s Sender and Subject but I can also see the first sentence of the email (or at least most of it). It may not seem like a big deal, but it really is a game-changer. There mere opportunity to take a peek at the salutation of the email helps me to pare down my inbox quite a bit. Por ejemplo:
That’s a goner. I can tell right away from the lack of a greeting that it’s most likely a press release. Coupled with the fact that it’s on a topic that’s not a good fit for my blog, this particular message will get a quick delete. No offense to Jessica, of course. And that’s not to say that I never open press releases, because I certainly do if it’s a topic that resonates with me, but time is precious and in this particular case, I’ll take the gamble of not opening it up in an effort to save time.
It’s not foolproof, quite possibly minimally effective, and I definitely veer from it from time to time, but a visual filter is one of the ways that I manage the zillions of pitches my inbox. What methods do you use?