Now that Facebook has revealed and confirmed what will be in the new version of our newsfeeds (see the breakdown of the new features here), it’s actually pretty exciting for those of us that use Facebook as a way to drive eyeballs to our content.
The most dramatic change is about images. Both the size of videos and images are significantly larger. The text that accompanies the images will now appear on the top of the image itself instead of inside the box that includes the image. You’d be surprised how much this highlights the image and helps to draw attention to the image. Facebook recommends that images be at least 522 pixels wide to best focus them in your newsfeed; that’s considerably bigger than, say, the image I’ve embedded in this post (which is around 300 pixels wide, our standard here at Babble).
The second change is about your cover photo. While it’s always been a smart bet to take the time to make your cover photo as engaging as possible, you will definitely want to take extra care with it now – it appears on the newsfeed of folks that like your page when they like it.
The third change is now when someone shares your link on their walls, the box with the link is considerably bigger, with the avatars of those that have shared it next to the box and outside of it, instead of cluttering up the link/share box. This, again, makes sharing links brighter and more visible on your timeline.
The fourth change that helps bring attention to the newsfeed is that now the left hand column – your groups, messages, etc – is now grayed out like it is in the mobile app, which provides a visual contrast on your Facebook page that really intensifies the center column (sadly, the right hand column remains white; I wish it didn’t).
Now, we have to wait and see if people accept the changes; every other Facebook change has caused quite a stir. But TechCrunch suggests that it’s Facebook’s flexibility is what’s kept it relevant in a fast moving social media landscape.
But standing still wasn’t an option. It’s Facebook’s willingness to tinker that sets it apart from previous tech giants whose power has faded. Nimble startups are a huge threat to sluggish corporations, yet Facebook seems dead set on continuing to “move fast and break things” even now that it’s a public company.
Personally, I cannot wait for the changes. If you’re a blogger, you should be excited too.
It is worth noting, by the way, that many elements of Facebook’s changes to its newsfeed bar a striking similarity to the second most successful social network, Google+. Even so, the changes are a good thing.
For more info, watch the video below!