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Boycott Abercrombie & Fitch! Do It For The Children!

Michael Jeffries, A&F CEO.

Michael Jeffries, A&F CEO.

Oh no he DIDN’T.

He did. He really did.

No. Not Gary Busey. I see you were thinking that after a quick look at the photo over there on the left but yeah, Busey’s probably done something again too.

Abercrombie & Fitch CEO Michael Jeffries has been busy explaining, again,  why he doesn’t want fat folks shopping in his stores. 

Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

This isn’t the first time Jeffries is attempting to arch his over-Botoxed brow at the over size 10 demographic. In a 2006 Salon interview, Jefferies basically said he doesn’t care about excluding “fat” people.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”

As if that’s not enough to hate Jeffries, just go ahead and take a gander at the first paragraph in the Salon article.

Mike Jeffries, the 61-year-old CEO of Abercrombie & Fitch (he’s now 68) says “dude” a lot. He’ll say, “What a cool idea, dude,” or, when the jeans on a store’s mannequin are too thin in the calves, “Let’s make this dude look more like a dude,” or, when I ask him why he dyes his hair blond, “Dude, I’m not an old fart who wears his jeans up at his shoulders.”

This is the tool behind the clothing marketed towards our children. He doesn’t want your weight-challenged child in his store, yo. And he really doesn’t want us in his stores because we’re a bunch of oldies.

When I ask him how important sex and sexual attraction are in what he calls the “emotional experience” he creates for his customers, he says, “It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”

Now, I don’t really need to pound out a bunch of paragraphs explaining how sad and detrimental this is, do I? We’re on the same page here, right? We agree that Michaiel Jeffries (and the Kardashians) are everything that is wrong with America and need to be stopped, right?

Okay, so! Boycott! I’m officially calling for a boycott! No!  Wait! That’s what he wants. He wants normal-sized parents like you and me to get out of his stores! Little does he know we losers are the ones buying all the clothes for the kids.

Here’s the plan! Let’s all meet at Olive Garden and pound the all you can eat bread and Pasta, then head on over to Abercrombie & Fitch and troll around the aisles “accidentally” smearing sauce on all the clothes. We can do it in shifts! Make sure you ask all the super sexy salespeople where the XXXL sales racks are but you’ll have to yell because, in case you don’t know, shopping at Abercrombie & Fitch is kind of like taking a hit of acid and then walking into da club. In fact, if you fought in the war or are in any other way prone to Post Traumatic Stress Disorder I suggest you be the one who stays at home and starts the online petition because it’s not safe in there!

Let’s practice: “Excuse me, sir! Can you come help me in the dressing room? Is this a skirt or a head band? Zip me? Pull harder! HARDER!”

Who’s with me?!

 Photo source: clutchmagonline.com

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