In the first part of this series, we covered the importance of: (1) being sincere; maintaining your voice; being professional; having an open line of communication with the brand rep; and being transparent. This second installment shares 5 more best practices for maintaining your integrity as a paid blogger.
Walk the Walk. The best sponsored posts are those that are based on genuine experiences. When you incorporate the brand campaign into your daily life your reviews and stories will carry more influence, because they will reflect honest experiences. Everybody wins – you’ll have a more authentic perspective to share with your readers and the brand will benefit from it in the process. Naturally, this is much easier if you have chosen a campaign that fits with your lifestyle.
Channel Your Inner College Student. Remember learning about Cost-Benefit Analysis in Economics 101? Now’s the time to apply it. If the opportunity is a paid gig, is it worth the time and effort required? The answer may not always be yes. If it’s an unpaid gig, could it result in other meaningful opportunities? Don’t let the dollar signs drive you (all the time). Your experience, and therefore posts/reviews, will show your true feelings and will be a determining factor in whether your ambassadorship is successful.
Nurture Your Relationship. Keep an open line of communication with the PR or brand rep that you are working with. Ask questions, provide regular feedback (as mentioned before). If you do this, they are likely to get to know you better and may craft the opportunity to better suit your personality, or approach you with future opportunities that make more sense. Keep in touch with the PR reps even after the campaign has ended; if your name is top of mind when a new project presents itself, they just may call on you first.
Guard Your Reputation. Your readers trust you. Don’t abuse that trust by bombarding them with sponsored messages or feeding them crappy information. You’ll lose the very base that made you attractive to the brand that you’re working with. Don’t be afraid to craft your own campaign in that regard. Protect your brand with all you’ve got.
And last, but certainly not least…
Have fun. The minute that it becomes tedious and frustrating is precisely when it will start becoming inauthentic and boring. If this happens, nobody wins!
What other best practices are critical to paid blogging success?