After BlogHer I read this great recap about the relationship between bloggers and brands. It included some great tips for how to pitch bloggers, but I think the value comes for bloggers. It will help in understanding the growing community and changing dynamics.
Some of the tips I loved included knowing the bloggers audience and readers, getting to know the blogger, and starting small. While reviews certainly have their time and place, it’s great to see more far reaching and long-lasting campaigns and relationships with bloggers and brands.
In the end, there are thousands of ways a brand can partner with a blogger. But make sure it is an authentic fit for both parties, do your research and incorporate bloggers into your overall marketing and public relations strategy.
I definitely see a trend towards word-of-mouth marketing techniques and longer-term relationships that involve bloggers in a more organic way.
Think about how to incorporate the following into your work with brands:
1. Longer-lasting relationships
Instead of one review and that’s it, think about how you could do a monthly or weekly post on relevant topics for an extended period of time. No one likes the friends who want to hang out with you a month before their wedding – everyone prefers long-term friends and brands are no exception.
2. Comprehensive Overviews
Perhaps you cover a variety of topics on your blog. Maybe you write an article one week rom one perspective and then you cover the brand or product from another perspective in another category. By presenting flexibility and comprehensive overview of the brand or product you’re giving them more value long-term.
What campaigns have you done recently that seemed like a great fit for you and your audience? Were they short-term or longer-term relationships?