When I was little, in the 80’s, I wanted to be the Tampax tampon girl. Honestly. Their spokesteens were so cute in their stonewashed denim and their Blossom hats with the big sunflowers and they always seemed to be having the best-most-cheery-super-time.
As hokey as it is to portray the days a woman spends menstruating as an adventurous thrill-ride filled with water sports and laughter, marketers must think that takes the edge off the grim reality of five-to-seven bloody, bloated days of discomfort.
Well, a British man named Richard Neill decided to call UK maxipad company Bodyform out on such advertising by leaving a lengthy post on their Facebook wall about how as a child he watched Bodyform ads with great interest in “this wonderful time of the month that the female gets to enjoy so many things” like “bike riding, rollercoasters, dancing, parachuting.” He says, “Why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !!” Neill follows that up with the sobering realization that once he became a man and started dating an adult woman, instead of enjoying extreme sports, he had to “fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.”
Now. Many of us laydeez may consider that rant bloody ridiculous (Get it, he’s British? Bloody? ‘ello, guvnah!), But a few 85,000+ people thought it was hilarious enough to “like.” So, rather than run and hide like an 8th grader who just bled through her jeans (Totally NOT talking about myself! I didn’t hide, I just wrapped a jacket around my waist and went to choir practice, duh.), Bodyform decided to respond to Richard — directly — via this hilarious YouTube video:
So! Did Richard get pwned or what? BLUE WATER. Hahahaha … nice job, Caroline Williams.