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Keeping Content Fresh Will Build a Better Blog, Part 1

As blogs evolve, so do the needs and expectations of their audiences. Every day, there’s a new way to entertain, inform and educate the masses, so the question remains: Are you doing enough to make your blog exciting and fresh?

This series will explore all the effective ways in which you can turn your blog into the hottest thing on the Web…unless it is already. If it is, keep on rockin’ it out and share your tips with us!

- Host an interview with a fellow blogger or blog follower

Having a conversational interview with an avid blogger or curator in your blog genre not only helps to foster new relationships and connections, but it’s the quickest and most reliable way to get constructive criticism about your blog and the information that you’ve been providing up to this point. If you really want to rock this idea, try doing a screen cast of you and the interviewee chatting. Your readers are guaranteed to love seeing you both.  Video is always a hit in a blog post!

Modern Bird Studios does a weekly blog that spotlights fellow bloggers from all over the art and design realm.

- Gather hashtagged (#) tweets from a conference or event and aggregate them into a synopsis post

This is absolutely perfect for people who weren’t able to make the conference or seminar in question. Perhaps you wanted to know the dynamics of the latest BlissDom Conference? Simple! Collect tweets with similar topics and phrases, aggregate them into everything from an epic infographic to a sweet tweet cloud.This will give readers an easy-to-digest vision of what the event was like and subsequently make them kick themselves for not attending. Next year, perhaps?

- Share a list of things that people can avoid

As much as people hate to admit, they do have a soft spot in their hearts for unsolicited advice. This is usually because they end up learning something new that helps them in their own pursuits.

Creating lists that outline “do’s and don’ts” helps to create a forum-like atmosphere where readers can bounce ideas off of one another in an attempt to discover what really works and what doesn’t.

Speaking of which, as this series continues, how about giving others your ideas as to what makes a more successful blog these days? We’re all ears.

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