Why it took this long for Burger King to let the door hit its creepy masked plastic king mascot on the ass on his way out, I’ll never know. I’ll also never know who thought it would be a good idea to invite the guy inside in the first place (but presumably it was some childless single guys fresh out of college working in a windowless cubicle on Madison Avenue).
Regardless, ding dong. The creepy masked plastic king from the Burger King advertisements is dead. Now your kids can have nightmares about something else.
Part of the impetus to scratch the king was the desire start over and attract moms to eat at Burger King with a “healthy” new menu. You know, if by “healthy” you’re thinking of fattening guacamole, cheese and bacon — on a burger. Still, the new California Whopper Burger is “freshly” prepared, so that makes it better, right? And if you use the name “California” in anything, it automatically makes you feel like you’re doing something good for your body, right?
It probably didn’t help his majesty that McDonald’s has been killing Burger King in sales over the past year, and other fast food chains have been rolling out healthier and/or fresher menu options of late.
Still, don’t dance a jig on the king’s grave just yet.
“That’s not to say that in the future, we don’t introduce him in some other form,” said spokesman Miguel Piedra, according to the Los Angeles Times. “But our new marketing approach is more food-centric.”
Now if we could just do something about that naughty little Hamburglar.
Are you happy, said or indifferent about seeing the king leave the building?