Google is hoping to change that with the introduction of Google+ Local. Yes, I said Google+; the integration of Google+ into all of Google’s products continues apace. Still waiting to get your account? Why?
You may or may not remember that about a year ago, Google bought Zagat, the restaurant rating guide. It’s clear now why Google did so; it’s been folded into the new feature and brought a new element to Google+ Local.
The announcement came on the Google Blog.
Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—”Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.
If you want to check it out, just head over to your Google+ profile…
Seriously. GO GET A GOOGLE+ PROFILE. I’ll wait. Need a refresher on why you need one? DONE. (Yes, I’m going to keep hounding you all about the value of Google+.)
When you look at your page, on the left hand side, you’ll see the new local feature. Once you click on it, you’ll be taken to your local area’s local page, and you’ll see something like this.
As you can see from the posts from my Jeff Gibbard’s appearance in that screenshot, the new Google+ Local perfectly folds in your social connections, adding their reviews to local spots right there on the home page.
I don’t know about you, but with each new addition to the Google+ suite of offerings, I like the platform more and more. Take a look!