Most women carrying a few extra pounds likely welcome clothing designed to fit their fuller body type.
Most women carrying a few extra pounds likely don’t also appreciate being called chubby or stout by the clothing companies trying to sell them the fuller-size clothing.
Full-figured? Maybe. Plus-size? Possibly.
But the adjectives normally used when referring to a baby’s fat rolls or a thick, manly beer? Not so much.
Lane Bryant has long been a provider of stylish clothing to women carrying around a few extra pounds. Take a look at a few of their ads from the 1920s – 1960s and judge for yourself how they managed to stay in business despite those very ads:
All images used with permission from Retronaut.co
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