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Cartoon Network Plans Major Anti-Bullying Campaign

By sandymaple |

Bullies beware:  Cartoon Network is on to you and working to empower others to put a stop to your evil ways.

Cartoon Network has announced a new anti-bullying campaign that begins next fall and includes special cartoon content, public service ads, an online curriculum and even complementary programming on CNN for parents.  And while anti-bullying campaigns may not be anything new, this one takes a unique approach.

Rather than aiming the message at the bullies or even the victims of bullies, Cartoon Network is hoping to reach those who witness bullying behavior.  By giving the often-silent bystander the tools and knowledge they need to intervene, the hope is that they will be empowered to stand up for what is right.

The program is aimed at kids in middle school where experts say bullying is most common.  Cartoon Network’s Alice Cahn says the idea is to reach kids at an age when parents and teachers are becoming less influential in their lives.

“There’s never been a sustained approach aimed at the audience that’s growing away from teacher/parent involvement in their lives and is beginning to make decisions for themselves.  We can be that expert source to help them stop a problem we know is really bothering them.”

Harvard Medical School psychologist Ronald Slaby says that this “bystander strategy” is our best bet for putting an end to kid-on-kid abuse.  Because despite the fact that 85% of all bullying incidents are witnessed by others, only about one-fifth of the time do the bystanders intervene.

The campaign’s approach is the result of data collected from polls of the kids who regularly tune in to Cartoon Network.  While the majority reported feeling helpless to do anything about war or economic problems, they felt that bullying was an issue in which they could make a difference.

Image: trix0r/Flickr

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5 thoughts on “Cartoon Network Plans Major Anti-Bullying Campaign

  1. [...] Cartoon Network Plans Major Anti-Bullying Campaign [...]

  2. Esther Locascio says:

    I’ve actually included some depictions of bullying in my just-released book about a middle-school kid who moves to a new city and school. One effect the bullying has on him is to make it more difficult to become part of his new community and school. He takes a lot of grief from some bullies about his choice to engage in a community service group. It’s inspiration and encouragement from his friends that enables him to press ahead in spite of the bullying. So, it seems like in addition to encouraging bystanders to intervene, it will also help to offer constructive ideas about how kids can work together to do some good in the world. Inspiring kids to start community service groups and initiatives could help by getting kids to take the focus off themselves and to unite in a desire to achieve some common good. (My book actually has a couple of examples. If you’d like to take a look, just google “Ebram’s Story” or visit my website.)

    My own kids endured some bullying at school and on the bus, too, which is one of the things that led me to write my book.

  3. Johnny says:

    I recently created a new anti bully program which schools are currently using with great success which may be of interest to everyone.
    It can be viewed at my website..

    Once at the site click on the (teacher) button then play the video to view the children from one school performing the song taken from the program. Additionally on the home page bottom right hand corner is a cartoon character with a large red X through him. If you click on him you will find my anti bully book for kids which i recently added. Future updates for the book will include adding audio to each page so every child no matter what age or ability can learn by just listening to the book.


  4. Pat McManus Rock In Prevention says:

    It’s actually a cool and useful piece of information. I am happy that you simply shared this useful information with us. Please stay us up to date like this. Thank you for sharing.

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