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UK Retailer Proves REAL People Sell Beautiful Clothing (PHOTOS)

Finally.

A clothing retailer that realizes real people sell beautiful clothing better than the beautiful people. I don’t know about you, but I’m far more drawn to clothes sported by people I can relate to as opposed to some hanger who eats cotton balls for breakfast. No offense to the naturally skinny girls. But let’s be real, some of those models with collarbones that can injure a person are anything but naturally slender.

The store, as Upworthy.com notes, is UK retailer, Debenhams. The store promoted its ‘High Summer Look Book’ fashion collection by being what it says is “the first high street retailer in the UK to promote its latest fashion collections by using models in a diverse variety of ages, sizes and looks.”

With the launch, the style editor for Debenhams posted the following on their blog:

Once again Debenhams is showing that beauty comes in all forms different skin colours, ages, body shapes and sizes. It was one of the first to introduce size 16 mannequins, and continues to send a clear message to the rest of the retail industry that many customers want to see more diverse and realistic images.”

That it does. And the result is stunning. The company hopes others in the industry follow its lead. Ed Watson, Director of PR, for the store says, “Our customers are not the same shape or size so our latest look book celebrates this diversity…Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies…We would be delighted if others followed our lead.  

So would I, Debenhams, so would I.

  • Diversity 1 of 5
    debenhams-02

    These are the kinds of women who will mostly be wearing the clothing, so why not showcase it thusly?

     

    All photos courtesy of Debenhams. You can find their website here.

  • Everyone Vs. Elitism 2 of 5
    debenhams-03

    Could not love this more.

     

    All photos courtesy of Debenhams. You can find their website here.

  • All Shapes and Sizes 3 of 5
    debenhams-01

    When will retailers realize that this kind of ad will sell more clothes than a supermodel and her jutting hipbones?

     

    All photos courtesy of Debenhams. You can find their website here.

  • All Ages 4 of 5
    debenhams-04

    Debenhams is using men of all ages and sizes as well.

     

    All photos courtesy of Debenhams. You can find their website here.

  • Natural, True Beauty 5 of 5
    debenhams-05

    This is about how I'd look in this dress. This woman makes me way more interested in buying it than if some Amazon size 0 were modeling it.

     

    All photos courtesy of Debenhams. You can find their website here.

All photos courtesy of Debenhams. You can find their website here.

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