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Chuck E. Cheese Is Getting A New Logo ... But Don't Worry, It's Still Of a Rat

Chuck E CheeseLest you fear that Chuck E. Cheese’s is going to try to clean up its image in an effort to shed its reputation as a place where terrible things are constantly happening, don’t sweat it. Chuck E. Cheese’s is getting a new logo, “retiring the giant rodent’s outdated image — and the man who voiced its character for nearly two decades,” but the logo will still involve a rat as its central image. It’ll just be a “hip, electric-guitar-playing rock star” rat. See below:

Chuck’s image makeover includes a new rock song with the repeated lyric, “It’s funner at Chuck E. Cheese’s.” You can listen to it here, but don’t. You’ll regret it. Finally, some random/hilarious facts about Chuck E. Cheese’s:

  • The first Chuck E. Cheese’s Pizza Time Theatre location opened in 1977 in San Jose, Calif.
  • The idea for Chuck E. came from a generic mascot costume that was acquired by the founder, Nolan Bushnell, who also co-founded Atari and Pong.
  • Executives originally considered calling the restaurant “Rick Rat’s Pizza” but a PR agency figured a rat would be a bad mascot for a pizza chain. – Riiiiight.
  • The name Chuck E. Cheese was selected because it downplayed the mascot’s species and forced people to smile when they said it, according to the site.

Source: WJAC TV

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