So, Stüssy, a clothing company out of Amsterdam, is having a model on their Facebook page strip for likes.
Apparently she is wearing the ENTIRE fall clothing line in the initial picture (including about six hats), and as people “like” the page, she’ll take clothes off.
The biggest news about this – besides the obvious misogyny – is that it quite possibly violates Facebook’s Terms of Service which states:
“You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.”
The Amsterdam Ad Blog gushes about how awesome this campaign is (note: article written by man, and that he calls the model a stripper; also hat tip to The Next Web for this article):
What’s smart about it is that once you’ve liked the stripper, you’ll be inclined to come back and see what her status is. On top of that you’ll see a whole bunch of Stüssy clothes; she thus actually becomes a catwalk stripper. Nice, simple, and effective.
But The Next Web makes clear that this is likely to piss women off.
The ad campaign is clearly pointing directly at Stüssy’s male audience, and could easily end up alienating half its consumer base. While it may do its part to boost the Dutch page’s modest fan-following of just over 360, it’s safe to assume that the majority are hitting the ‘Like’ button for all the wrong reasons.
So there’s that. But even worse? After she strips down to her underwear (back to the camera, of course) she then FLIPS THE CAMERA OFF.
Wow. Because nothing says, “Like this page” like being told to f**k off.
You’ll note, by the way, that I was able to see the whole “strip” show without actually liking the page, so perhaps it’s not in violation of the terms of service, not really.
But that doesn’t make it any less distasteful.