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Coke Ends Facebook Campaign After Promoting Inappropriate Content to Tweens

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Coca-Cola needs to hire some new social media consultants.

A recent campaign to raise awareness of the corporation’s Dr. Pepper soda on the social networkng site Facebook went horribly awry, with X-rated messages being posted to the walls of minors.

According to the British newspapers The Telegraph and Guardian, more than 160,000 people signed up to allow Coca-Cola to post embarrassing messages and status updates under their names. Unfortunately, the faux posts were a lot more risque than many were counting on, and made direct and indirect references to pornographic films. The problem came to light when the mother of a 14-year-old girl wrote to the parenting networking site Mumsnet, asking for help after her daughter’s status was changed to promote one particularly egregious pornographic flick.

Coke has since suspended the advertising campaign and issued a public apology.

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