There’s a new social media player in town: Color, a network designed to help people share photos. It’s all over the news today because it just laucnhed after landing $41 million dollars in funding.
Color is dead simple to use: you just take a photo and post it. No account, no password, no privacy controls. Instead, Color builds your social network based on who is near you. The more often you see your friends, the stronger it makes your connection to them network. It’s a way of blurring the line between real life and the Internet, so your “friends list” reflects who your actual friends are.
To some people that sounds pretty sweet, but not everyone loves it.
Color is already generating plenty of criticism. Not just from jealous tech bloggers. Some mom bloggers are in a snit about the app, which will share your photos over your geographical area, instead of just with your network of friends. You don’t even have to create an account: the app just automatically shares your pics with anyone nearby.
Still, it can seem a little stalkerish. Why would I want to see what my neighbors are photographing?
Over at The Stir, they’re worried about this app being used to help voyeurs check out their neighbors. I think it’s pretty cool, though. I post pics publically on the Internet all the time. This is just one more new way to share them. As Techcrunch said:
It may sound creepy now, or stupid. But remember, so did Twitter, Facebook, and just about every other big idea that has come around in the Internet age. A game-changing idea, by its nature, can’t be so obvious. Or else someone would have done it already.
It’s possible people will be turned off by Color’s complete lack of privacy. Or it could be the next big thing, another evolution in social media. Will you be trying Color? Personally, I can’t wait to get my hands on it.