When you talk about the business of social media, you hear about a lot of different ways to build traffic for your site: Search Engine Optimization (SEO), Branding, Design, Marketing, Image Building, Advertising – the list could go on forever. But here’s the thing: without good content? THE REST SIMPLY DOESN’T MATTER.
You can employ all the best tricks in the book to get readers to come to your site, but guess what? If all your site offers is a collection of poorly edited posts with an unclear motive, no one is going to come BACK. You see, in order to succeed, you don’t need folks to just pop by once. You want them to return, to become part of your community, and to ENGAGE.
You HAVE to have good content.
Please note that I’m not discussing the TYPE of content. Personally, I’m a memoir-in-progress blogger so in order for me to have good content for my blog I need to write stories that successfully use traditional elements of storytelling. But whether you are creating video posts, sharing giveaways or writing reviews, promoting your photography or great recipes, you still need to create clear, concise content that will grab your visitor and keep them coming back for more.
Here are my personal tips to making sure you have great content.
1. Even if you aren’t telling your story, your content is telling a story. It should have a beginning, a middle, and an end.
2. If you are using your content space to sell (or even if you’re not) it’s good to remember this: start by highlighting a point, then explain your stance on that point, and then persuade your reader to take action.
3. Be informal, warm, and engaging. You aren’t writing a term paper, a newspaper article, or a legal document. Use language that everyone can understand, and try to write like you speak.
4. Be informative without lecturing. No one likes being lectured. No, I’m not lecturing you now. I swear.
5. Edit, edit, edit. Then edit some more. Then run spellcheck. Yes, again.
Remember, no matter how beautiful your site is, how hot you look in your profile photo, or how practical the advice you are giving, if the content sucks? No one is going to bother. Take the time to make your white space more than just fluff. Give it heart, depth and meaning. That’s the fastest way to finding loyal visitors.
All hail Queen Content!