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Culture Writes Social Media. Or Is It The Other Way Around?

Moving into 2012, everyone has weighed in with their predictions of what the year will bring to the world of social. One of the best lists, especially as it relates to mom bloggers is from Jennifer James. The reason I like it is because Jennifer actually has her thumb on the pulse of the industry… citing data from her numerous sites, as an example, for the basis of her opinion.

There are some common themes among a number of the predictions: political coverage/elections, mobile technology, gaming. Not surprising, since these themes are ones that are popping up again and again, not just in social but in the broader culture.

This means that you don’t have to be in the dark about your own business and social media strategy. You have access to insightful market information every day because you are living it. In fact, you can’t get away from it. Okay… unless you’re a complete hermit.

Think about it, when you were kibbutzing with the moms on the playground after school last week, what apps where they toying with on their iPhones? When you were watching your kids’ basketball game on Sunday, how many mobile devices (iPads, iTouches, etc.) did you count in the bleachers in the hands of parents and siblings?

As a blogger (a.k.a. content creator), a question to ask yourself is whether you see any trends in the way people are taking in content. Another relevant question would be what types of content are people being drawn to? To use highly sophisticated marketing jargon (ha!), what seems to be the most “sticky?” So what are people in the real world talking about/losing sleep over (not just in your streams, folks!)

Here’s one that keeps coming up in my world: meaning. It’s not new, by any means (pun intended). But coffee after coffee brings up a common theme with my friends, both male and female, parents or not… is there a reason we are here? What is the thread of meaning that runs underneath all my daily activities?

Deep, I know but apparently inescapable. My prediction: that this particular existentialist struggle for meaning will keep seeping into brand messages but because social is about people, it will be amplified in social first.

If you’re a blogger, I can’t imagine that the question of your own personal narrative is not one that you’ve already wrestled… all the way to the ground. Here’s a possibility invite your audience into this space and we can all wrestle with it together. Here’s another possibility: write your blog — write your blog — write culture.

photo credit: stock xchng

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