In a study commissioned by Huggies, one in three American mothers admits to struggling to pay for diapers for their baby. And almost 80% of those moms say that at one time or another, financial circumstances have forced them to choose between buying diapers and paying for other basic necessities.
These statistics are the driving force behind Huggies Every Little Bottom Campaign.
Diapers are a basic necessity and the lack of them can cause emotional distress for both parents and babies. And as Strollerderby’s own KJ Dell’Antonia points out, while babies don’t need diapers to live, it’s not much of a life when you can’t leave the house due to the lack of them.
Believe me, I know. I raised my oldest as a single mother with no financial assistance from her absent father. I often said I felt like I went to work so I could pay daycare so I could go to work to pay daycare. But the truth is, daycare was only one of the expenses I had to cover before I could go out and earn a living. Without a supply of diapers, my daughter and I were house-bound.
Now that my kids are older and I am more financially secure, diapers aren’t something I think about much. But if Huggies can donate 22.5 million diapers to help end diaper need, I think I could spare a few myself. If you want to help out moms and ensure that every baby has a clean, fresh diaper, visit Huggies Every Little Bottom to learn how.
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