Disney Drops Bid for SEAL Team 6 Trademark

disney movies, navy seals
Navy convinces Disney to pull SEAL Team 6 trademark application.

Walt Disney has surrendered.

Just weeks after applying to trademark ‘SEAL Team 6‘, the elite Navy unit that brought down Osama bin Laden in a light-night raid in Pakistan, Walt Disney Co.  announced it would pull its application.

The company faced a range of criticism when reports of the trademark application surfaced. Then the Navy stepped in and, according to the Wall Street Journal, Disney stepped down. From WSJ:

The Navy first fired back at Disney with its own filings for trademarks on the phrases ‘SEAL Team’ and ‘Navy SEALs,’ on May 13, several days after Disney’s application. Those terms denote “membership in an organization of the Department of the Navy that develops and executes military missions involving special operations strategy, doctrine, and tactics,” the Navy said in its filings. The Navy had a beachhead with its longstanding trademark on “SEALs,” which it has licensed for videogames, among other products.

“We are fully committed to protecting our trademark rights,” Commander Danny Hernandez, the chief Navy spokesman, said Wednesday.

Voluntary withdrawal of the application saves the Navy from a protracted lawsuit to protect the name, which is good news for them. You shouldn’t have to bloody battles overseas while simultaneously going to war with a company responsible for Mickey Mouse, Cinderella and cohorts and Miley Cyrus’ career.

The original trademark application would have given Disney exclusive rights to putting “SEAL Team 6” on everything from video-games to snow globes. But according to WSJ, the whole application was misunderstood. The company already works with the Navy for TV shows like “NCIS” and “JAG” and this was just an extension of that relationship.

Still, a production of ‘SEAL Team 6 on Ice’ would have been too much of a temptation, so I’m with the Navy on this one.

Photo: PHAN Pedro A. Rodriguez, USN via wikimedia commons

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