Not too long ago I was innocently working while the TV was off when I started to see a stream of tweets about a new show Honey Boo Boo. Yep, you guessed it; the tweets were cracking me up so it was only a few minutes before I turned on the TV to watch with my friends online. I’m not alone; over 17% of people now watch TV because of social media alerts and status updates, says a new study by TV Guide.
Fred Gaver, the new head of television at Twitter (who knew they had a head of television?) is considering that it might be time to use social media as a ratings alternative, according to Ad Age.
Interesting proposition, no? You can watch Fred Gaver’s remarks below (he’s formerly a writer for Letterman and other television shows) as he talks about using Twitter to gauge viewer responses to television shows.