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Ellen DeGeneres' Supporters Organize 'Shop-In' at JC Penney

The public is speaking about Ellen DeGeneres’ role as a JC Penney spokesperson, and it seems they’re siding with Ellen, and with JC Penney.

An organization calling itself One Million Moms asked JC Penney to drop Ellen because she’s gay, but JC Penney has stood its ground. On her daily talk show this week, Ellen said that “my haters are my motivators,” and highlighted the support she’s received from both the straight and gay communities. Ellen also found a seemingly unlikely supporter this week in Bill O’Reilly, who said that it was un-American for an organization to try to have a person fired when she had done nothing wrong.

To combat One Million Moms’ efforts to boycott JC Penney, another group has popped up, calling itself “One million people who support Ellen DeGeneres for JC Penney.” Although neither group actually has one million members, the group supporting Ellen has more than twice the membership that “One Million Moms” has.  During the time I was writing this post, the people who “liked” the pro-Ellen page was increasing at a rate of over 1,000 per minute.

Those supporting Ellen are organizing a shop-in to show the national retail chain their support. Organized on Facebook by Doug French and Tracy Gaughran-Perez, the event is quickly gaining supporters. The shop-in is scheduled for this Sunday, 12:30 p.m. to 1:30 p.m.

Retailing giant JC Penney has never been known as cutting-edge, and it seems that they’ll be picking up more than a few new shoppers from this controversy. The Facebook event page is full of comments that this Sunday will be the first time they’ve shopped at the department store. Many lauded Penney’s for standing up to “bullies” and for taking a stand against homophobia.

I’m a regular JC Penney customer, mostly because I buy my kids’ school uniforms there. While I’m not sure that shopping is the best form of activism, I do think that putting one’s money where one’s mouth is, is meaningful. While the One Million 42,000 Moms are free to show their displeasure by not shopping at Penney’s, everyone else is just as free to show their support by shopping there.

At the rate my kids are growing, I’m sure we could use a couple more pairs of khakis in this house. I think I’ll be heading over to Penney’s this Sunday.

What’s your take on this controversy? Will you be attending this Sunday’s shop-in?

(Photo Credit: The Ellen DeGeneres Show)

 

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