Advertisers have long realized that women make the majority of purchasing decisions. And we aren’t just talking groceries and clothes for the kids. Moms are often in charge of the spending when it comes to home improvement projects as well. From picking paint colors, to choosing new appliances, to remodeling the kitchen, we’re the boss.
But these days, home improvement stores are waking up to the fact that women aren’t just picking out the design for do-it-yourself projects, but are also doing much of the heavy lifting.
In response, stores like Lowes, Home Depot and other home improvement stores have begun catering to women, holding “Ladies Night” and “Do it Herself” workshops. What’s more, tool makers themselves are now creating products that are ergonomically designed specifically for the ladies.
One such company, Tomboy Tools, is on a mission to “build confidence and empower women through education, quality tools and an independent business opportunity.” Their tools aren’t just made for women, they are also sold by women through their Home Consultants program.
And while all this empowerment is good for us, it’s also good for our daughters. I remember as a child watching my own mom roll up her sleeves and dive under the sink to replace a leaky pipe. Today, my sister and I have followed in her footsteps and are passing down that self-sufficiency to our own girls. Having the skills to do what needs to be done not only saves money, it does wonders for one’s self-esteem.
Even if your kids aren’t old enough to pick up a hammer and saw, you can still find ways to involve them in home improvement projects. Measuring can help strengthen math skills, shopping can teach valuable lessons in money management and watching you do the work yourself can teach them the importance of responsibility and self-reliance.
What about you? Are you raising do-it-yourself daughters?
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