They are entering the search game. So: does Google need to worry?
Well, probably not.
Here’s what Mark Zuckerberg had to say about Facebook’s Graph search. ” “Web search is designed to take any open-ended query and give you links that might have answers,” he states, according to TechCrunch.
What Facebook hopes to do is give you the ability to search by asking questions, and then giving you actual answers rather than a bunch of links. Here’s how Wired explains it.
“Graph Search is fundamentally different from web search. Instead of a Google-like effort to help users find answers from a stitched-together corpus of all the world’s information, Facebook is helping them tap its vast, monolithic database to make better use of their “social graph,” the term Zuckerberg uses to describe the network of one’s relationships with friends, acquaintances, favorite celebrities, and preferred brands.”
Facebook has partnered, interestingly, with Bing on this product, making it a possible Google competitor.
So how does this effect those of us that use Facebook for business promotion? It’s hard to say. Mashable suggests making sure your business page is up to date.
“Overall rankings will be based on top search suggestions including people, Pages, apps, places, groups and suggested searches. The results are also based on data shared by a business and connections of the person searching. In the blog post, Facebook urged business owners to “Continue to invest in your Page” by making sure it’s up-to-date.”
As of now, there is no change to ads on Facebook, but one has to wonder if businesses will be allowed to pay to appear in search results. But there is no doubt that the face of Facebook is changing.