Oh boy. So yesterday Vine – the new six-second video service that’s partnered with and owned by Twitter – launched. And today, Facebook did an update that effectively blocks the ability to find your Facebook friends on Vine.
Here’s how Facebook put it.
“For the vast majority of developers building social apps and games, keep doing what you’re doing. Our goal is to provide a platform that gives people an easy way to login to your apps, create personalized and social experiences, and easily share what they’re doing in your apps with people on Facebook. This is how our platform has been used by the most popular categories of apps, such as games, music, fitness, news and general lifestyle apps.
For a much smaller number of apps that are using Facebook to either replicate our functionality or bootstrap their growth in a way that creates little value for people on Facebook, such as not providing users an easy way to share back to Facebook, we’ve had policies against this that we are further clarifying today.”
I wrote about Vine early in the day yesterday, and last night spent a good hour watching the incredibly creative and silly videos done by folks at the site. It has amazing potential, and I’m sad that Facebook won’t support it. Frankly, I think folks will find each other without them.
If you haven’t checked out Vine, go do so now. It’s going to be the next big thing. You know, maybe.