Without much ado, Facebook relaxed the rules on pages cover photos now you can have calls to action and contact information and other sales info in your brand or blog’s cover page.
Surprised? Well, it’s not all good news; the 20% only text rule is still in effect, including text in logos, so that can still be pretty constricting.
Here’s how Facebook now states its rules for cover photos for pages.
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
It can still be pretty tricky to determine what, exactly, is 20% of a cover photo, but Mari Smith offers some simple tricks in her blog post to help you figure it out (including an awesome grid system that makes it easy to figure out the text issue; here is a transparent grid to lay across your photos from Scalable Social Media.
In addition, Mari Smith highlights the other good news about the cover photo on pages; with the new Facebook newsfeed being currently rolled out, the cover photos of pages you like will appear in your newsfeed. This means if someone likes your page, your cover photo will be seen on newsfeeds.
Yes, that’s right. Not only will your Page like ads showcase your cover image, when the shiny new News Feed rolls out, whenever someone likes your fan page, a portion of your cover image will go out into the News Feed of that person’s friends. This is something to get excited about and to keep in mind when designing your future cover images. Along with the new relaxed rules, you’ll want to get strategic about what you place and where, given only a portion of the cover image seems to display in the News Feed.
This is all good news for people with brand pages. Facebook is clearly becoming more effective at promotional opportunities, which is good news for bloggers too.