Facebook announced today that it has released a new photo app — and, surprise — it’s not Instagram.
Just weeks after announcing that it was buying Instagram for $1 million, the social photo app, Facebook released Facebook Camera, a new app for the iPhone and the iPod Touch, according to The New York Times.
The idea of the app is to make it easier for Facebook users to share photos from their iPhone and iPod Touch. “When you launch the app, you’ll see a feed of just great photos from the people you care about,” the company said in a press release. “You can swipe to see more of any album or tap to enlarge an individual photo.”
The new app can also post multiple photos from your camera roll at a time, crop and apply filters, scroll down a single feed of your friend’s photos, and add photo captions.
Of course, now we can understand why Facebook spent $1 million on Instagram. It was already developing Facebook Camera and figured it would buy out the competition. Word of mouth is that Facebook Camera is a pale imitation of Instagram.
My fellow MomCrunch blogger tested out Facebook Camera this afternoon and wasn’t impressed. “The filters are drab and don’t do enough. Looks like a plain, ugly, instagram ripoff!” said Cecily.
Of course, as “The New York Times” points out, Instagram only has 40 million users while Facebook has 900 million. So while Instagram purists might not feel the need for Facebook Camera, the general Facebook population (at least those who use Apple iOS devices) might find it appealing.
Will you be trying out Facebook Camera or are you sticking with Instagram?
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