We’ve all grown up with the movie Ferris Bueller’s Day Off, and most of us can probably quote dialogue from it at will. So it was absolutely genius of Honda to tap Broderick to reinterpret his iconic role to sell their new CR-V.
It makes perfect sense, right? The people who first fell in love with that movie and helped it become a pop culture phenomenon were just learning to drive when the movie came out. Now 26 years later — YES I SAID 26 YEARS — we’re all older and in the market for a fun, reliable car we can fit our kids, dogs and groceries in.
First of all, I had to do the math several times because I refuse to believe that a movie that came out in 1986 is actually 26 years old. Because 1986 was not that long ago. Right? RIGHT?! No. Wrong. We are old now and we buy sensible cars. Because we are grown-ups and we have responsibilities. And because I am a mommy now, I have never needed a day off more. As much as I would like one — no such thing exists for me (see also Mommy Sick Days, unicorns, fairy dust and Quidditch).
So who better than Ferris Beuller to make us think that this very nice and sensible car is just a little bit cooler than we thought?
In any case, as a fan of the movie I thought the commercial was great and that Matthew Broderick was great in it. I love that he seems to be totally in on the joke and even 26 years later, he’s still adorable.