One of the things that makes me happiest in my life is the fact that my job lets me hire bloggers. If there is one thing I love it’s giving money to bloggers. Seriously. LOVE PAYING BLOGGERS.
But when I’m researching blogs for potential partners, I get frustrated. Because even when a blog has a great audience and reach, it’s missing some basic components that make it difficult to work with them.
Realizing this, I knew I needed to put a list together. So here are my five MUST HAVE items for blogs.
1. CONTACT INFORMATION
Seriously. You need to have an easy way to be contacted. Please. You would not BELIEVE the number of blogs that I find that look perfect but… I can’t find a way to email the blogger. I can’t find their twitter information. I can’t find ANYTHING. Taking this one step further? I prefer an actual email address. Not a contact form. I can’t enter a contact form into my database. If you’re worried about spam, then use a better spam filter. Seriously.
2. DOMAIN NAME
Okay, here’s the thing. I know your own domain costs money (should never be more than $10 a year, however). But I use several professional tools to take a look at your site, and those sites weigh your influence by your domain name. If your domain name includes “blogspot” or “wordpress” or “typepad,” well I cannot tell what your domain “authority” is. All I can tell is that, hey, look at that, Blogspot has AMAZING domain authority! You, however, remain a mystery.
3. ABOUT PAGE
This seems like a no-brainer, but so many blogs I look at only have the host “profile” information, not an official about page. I want to see an about page so I can find out your background, the age of your kids (if I’m working with kid products), if you’re married, a hint at what part of the world you live in you get the idea. You know you want a customized pitch from me, so you better tell me who the hell you are so I can send you info on the right projects.
If you are working with brands, I want to see that you disclose the relationship. Meaning, if you got an item for review, I want to know you got it for free. If you bought it with your own money, I want to know. If you just went on that trip thanks to a great corporate sponsorship, fill me in. If I’m going to work with you I want to know that you disclose. We all want to comply with the FTC Regulations.
I want to know what you look like. I just do. I like to have a sense of you because if I meet you at a conference, I don’t want to appear all stupid until you say the name of your blog. I want to spot you in the crowd!
Look for Five Things NOT To Have On Your Blog tomorrow!