Fix This Pitch! The Old "You Could Win!" TrickCecily Kellogg
One of the most common
tricks pitches we bloggers get is the “please blog about this and you might win!” concept. I probably trash ten of these a week and sometimes the pitch is for a product I’m a fan of. But I never review those products, because, well, it’s hard to review a product I don’t have in hand, and I don’t give away advertising for free.
Here’s an example.
Have you ever read parenting advice that you thought was spot on? Or how about parenting tips that made you wonder : “What in the world is that parent thinking?”
Now is the perfect time to speak your mind! Just by commenting, or even just by “liking” something on the [redacted] site, a community of moms sharing their ideas, you could win up to $100 instantly! Or if you share your best mom secret in our “Topic of the Week”, you can enter to win a $250 American Express Gift Card! Check out the rules and more details at [redacted]. While you’re at [redacted], you can check out tips for how to get your kids to eat healthy lunches, how to enjoy holidays without overloading on sweets and shopping, and more ways to stay fit on a budget. If you’re a mom in the know, you can join [redacted] too and share your own secret tips! I hope [redacted]’s community of moms will give you a little boost in your day, and I’d be thrilled if you shared about the site with your readers!
Have questions or want to know more? Check out our social media release at [redacted]. Or feel free to contact me! Pass it on Mum’s the word! Thank you very much. We appreciate your support.
So what’s wrong with that pitch? Well, first of all, they are actually pitching me as the blogger nothing. No free membership to the site, no advertising dollars, no sponsored post fee. Then to top it off it’s basically an open call to help create free content for their site, and then you MAY win $250.
I don’t know about you, but I don’t throw open my blog to other companies for a chance to win shit.
If I were to speak to this company about their outreach, I’d suggest first that they do standard CPA advertising to promote the contest (possibly with bloggers) rather than do a pitch like this. Then I’d instead suggest they craft a sponsored post outreach where they get a handful of great bloggers to write about the best parenting advice they ever got, and then talk about how people can find great advice at this site.
What do you think? Can you think of a better way to fix this pitch?