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Fix This Pitch! This One's A DOOZY

By cecilyk |

Oh, my goodness, this pitch is just crazy town. Please, bloggers, do not go down this rabbit hole. It’s beneath everyone, even the blogger still using a blogspot template on their very first day of blogging.

Here’s the info. I’ve redacted all the brand info to ‘protect’ the blogger that sent it to me.

The makers of  [redacted] are looking for 100 bloggers to take a stand and help to promote the [redacted]

Here’s how to participate.

1. LIKE [redacted] on Facebook and add your photo to [redacted]

2. POST about the [redacted] campaign on your blog.[redacted] Don’t forget to encourage your followers to join the [redacted] by submitting a photo on Facebook.  Each week we will select 100 winners –to each receive 5 [redacted, but value of about $25].  On March 30, we will also select 10 winners –who will each receive [redacted] for a Year!

3. DISCLOSE the following disclosure statement or your own disclosure in your  blog post: “I occasionally receive compensation in the form of products for posts. However, the opinions I share are solely my own.”

4. SEND the link to your blog post to [redacted] as soon as you have liked and posted, to ensure blogger promotion entry.

The first 100 bloggers to adhere to the above will receive a [redacted] Prize Pack valued at $40.


First of all, the item being promoted is something food related. So no one is “taking a stand” when they are promoting this (heavily processed, high fat, high salt product) of any particular kind.

Secondly, creating a false sense of urgency – omg, I better post quick or I won’t get a chance to win! – is insulting.

Thirdly, the ARROGANCE here that you have to hurry up to be the first 100 bloggers to win $40 worth of… likely, crappy swag. It boggles. Seriously, seriously boggles.

I don’t know that this pitch is fixable. What say you?

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About cecilyk



Cecily Kellogg writes all over the web, including here at Babble for Voices and Tech. She neglects her own blog, Uppercase Woman. Read bio and latest posts → Read Cecily's latest posts →

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0 thoughts on “Fix This Pitch! This One's A DOOZY

  1. Anne says:

    I’m hung up on point three – “DISCLOSE the following disclosure statement or your own disclosure in your blog post”. Disclose the disclosure? Holy awkward sentence, Batman.

  2. Tarasview says:

    oh wow. I don’t think there is any way to fix that. I delete those pretty much as soon as they hit my inbox!!

  3. Janel C. says:

    I think I got the same pitch… .though mine only offered $25 + a small value coupon… I guess, count yourself lucky?? lol

  4. Jen Singer says:

    1. [Redacted] will pay you a fee that doesn’t make you feel all icky and can actually pay for more than one tank of gas to leverage your brand and its fans and followers, assuming you already believe in [redacted.]

    2. You will then work with [redacted] to offer your readers some (not at all useless) swag that gets them talking about [redacted.] Neither [redacted] nor you will violate Facebook’s promotional rules.

    3. You will disclose your relationship with [redacted], and [redacted] will retweet your tweets instead of pretending you don’t exist.

    4. [Redacted] will pay you in a timely manner.

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