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Fresh Hell in Girls’ Shoes: Top 10 Things I Hate About Skechers’ New ‘Daddy’$’ Shoes

By joslyngray |

Fresh Hell in Girls' Shoes: Top 10 Things I Hate About Skechers' New "Daddy's Money" Shoes (via Babble)Remember the good old days, like a couple years ago, when Skechers was making cool, affordable skateboard-style sneakers that fit your kid’s big wide feet? Yeah…those were the days.

My friends at Rants from Mommyland brought to my attention this week that Skechers now has a new line of…something. Are they sneakers? Shoes? The most horrendous thing ever marketed to your daughter? Oh, right. It’s that last one.

The line of shoe/sneaker/fresh hell is called “Daddy’$” because obviously moms don’t ever make the money, right? I can hardly form the words to describe the horror, so first let’s take a look at their TV commercial.

To clarify, this is not an SNL spoof. It’s an actual commercial.

I’ll wait a moment while your head finishes exploding.

That ad is currently airing on MTV and on children’s cartoon channel The Hub. Be sure to look for it while your little girl is watching Strawberry Shortcake or whatever!

Now, I have three daughters, which means I’ve been watching girls’ shoes become increasingly horrifying for quite a while. I first chronicled the disaster of shoe-shopping for my daughters in a 2011 post entitled “Top 10 Skankerrific Sandals My Daughters Will Not Be Wearing.” I’m aware that not everyone appreciates words like “skankerrific,” but frankly, if the skanky shoe fits, so be it. And speaking of fitting, all the sandals in that post, including the ones with one-inch platforms plus 2-1/2 inch wedge heels, were available in sizes to fit my 7-year-old daughter.

Daddy’$ shoes aren’t, in all fairness, made for little girls. The sizes start at a women’s 5-1/2. As a point of reference, my twin 11-year-old daughters wear a size 6 and a size 7. Most of their sixth-grade friends wear about the same or larger. So, while the shoes aren’t being marketed to elementary school-aged girls, they’re clearly for tweens and teens, as evidenced by the models they’re using and their ad placement.

I hate so many things about these shoes and the marketing campaign, that I had a hard time narrowing it down to just ten things. So when I say these are my “Top Ten,” it’s because these were the top ten things out of approximately eleventy million.

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Top 10 Thing I Hate About Skechers' New Daddy'$ Shoes

1. It's Called 'Daddy'$' and We're Supposed to Pronounce That as 'Daddy's Money'

Do they mean "Daddy" or do they mean "Sugar Daddy?" Because last time I checked, my daughters' father would not be swayed by belly shirts and jorts with a 3/4-inch inseam. In fact, I'm pretty sure he'd deliver a long lecture on the value of money, and then send them upstairs to put on pants.

Also, using a dollar sign as an 'S' makes me want to punch someone in the throat. I truly hope Ke$ha sues them.

(Photo Credit:

Thanks again to Rants from Mommyland for their original post about these shoes. By the way, RFML is currently in the running for Blog Most Likely to Make You Laugh, an honor from Parents Magazine. You can vote for them here!

Read more from Joslyn on Babble and at her blog, stark. raving. mad. mommy. You can also follow Joslyn on FacebookTwitter, and Pinterest.

Recent posts: 
2013 Top Picks: Best New Toys for Ages 5-7
2013 Top Picks: Best New Toys for Ages 8 and Up
2013 Top Picks: Best New Arts & Crafts Toys
2013 Top Picks: Best New Active & Sports Toys

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About joslyngray



Joslyn Gray is the mother of four children with a variety of challenges ranging from allergies to ADHD to Asperger Syndrome. She writes candidly and comedically about this and her generally hectic life on her light-hearted personal blog, stark. raving. mad. mommy.. Read bio and latest posts → Read joslyngray's latest posts →

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7 thoughts on “Fresh Hell in Girls’ Shoes: Top 10 Things I Hate About Skechers’ New ‘Daddy’$’ Shoes

  1. Shelley says:

    Just shared the link to this blog post with Ellen Degeneres and the Today Show, because everyone needs to know about this Skechers mess and you did a fabulous job writing about it.

  2. Stefanie says:

    I don’t even know where to start! This is just frightening!!! I have a toddler and I rack my brain daily to figure out how to keep her the sweet and innocent girl for as long as possible. I’m not sure why so many companies that sell products marketed towards children are trying to turn our kids into miniature trashy stripper/prostitutes!?!? Am I insane or does the concept of becoming completely agorophobic and raising my daughter inside a bubble sound like a fantastic idea??

  3. joslyngray says:

    Thank you, Shelley! Sending something I wrote to Ellen is a HUGE compliment!

  4. Karen Cooley says:

    OMG, Joslyn, I love you…

  5. Sami says:

    wow, the gimme kisses has some scandalous lips on it, wouldn’t want any child of mine making those faces!

  6. Tammie says:

    So much wrong here. I let my kids watch The Hub because I felt it was acceptable programming. Who knew I needed to watch out for their advertising! Horrible. I’ve written both Sketchers and Discovery channel (who owns The Hub) about this. I’m very disappointed.

  7. Layla says:

    Oh shut the hell up no one cares for your opinion if you have fat ugly feet that can’t fit in to the shoes don’t complain about it and make it a bad name I just hate annoying people like you the shoes are totally gorgeous and I would buy them I don’t care so stop being a total b!txh!

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