My friends at Rants from Mommyland brought to my attention this week that Skechers now has a new line of…something. Are they sneakers? Shoes? The most horrendous thing ever marketed to your daughter? Oh, right. It’s that last one.
The line of shoe/sneaker/fresh hell is called “Daddy’$” because obviously moms don’t ever make the money, right? I can hardly form the words to describe the horror, so first let’s take a look at their TV commercial.
To clarify, this is not an SNL spoof. It’s an actual commercial.
I’ll wait a moment while your head finishes exploding.
That ad is currently airing on MTV and on children’s cartoon channel The Hub. Be sure to look for it while your little girl is watching Strawberry Shortcake or whatever!
Now, I have three daughters, which means I’ve been watching girls’ shoes become increasingly horrifying for quite a while. I first chronicled the disaster of shoe-shopping for my daughters in a 2011 post entitled “Top 10 Skankerrific Sandals My Daughters Will Not Be Wearing.” I’m aware that not everyone appreciates words like “skankerrific,” but frankly, if the skanky shoe fits, so be it. And speaking of fitting, all the sandals in that post, including the ones with one-inch platforms plus 2-1/2 inch wedge heels, were available in sizes to fit my 7-year-old daughter.
Daddy’$ shoes aren’t, in all fairness, made for little girls. The sizes start at a women’s 5-1/2. As a point of reference, my twin 11-year-old daughters wear a size 6 and a size 7. Most of their sixth-grade friends wear about the same or larger. So, while the shoes aren’t being marketed to elementary school-aged girls, they’re clearly for tweens and teens, as evidenced by the models they’re using and their ad placement.
I hate so many things about these shoes and the marketing campaign, that I had a hard time narrowing it down to just ten things. So when I say these are my “Top Ten,” it’s because these were the top ten things out of approximately eleventy million.
Thanks again to Rants from Mommyland for their original post about these shoes. By the way, RFML is currently in the running for Blog Most Likely to Make You Laugh, an honor from Parents Magazine. You can vote for them here!
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