The cereal aisle at the grocery store can be a bit overwhelming. With so many to different cereals to choose from, how is parent to know which one offers the best nutrition for their child? Cereal makers, assuming parents won’t turn the box over and read the fine print, have begun putting some nutrition information in large print on the front of the box. But as the Food and Drug Administration points out, this information can be misleading.
A box of Kellogg’s Froot Loops proudly displays a “Smart Choice” banner while General Mills’ Cocoa Puffs claims to be a “Healthy Choice.” A delicious sugared cereal that’s healthy is a dream come true for parents and children alike. But are cereal companies trying to put one over on parents with a little false advertising?
The Food and Drug Administration thinks so and has promised to get tough on what they see as misleading labels on foods. They plan to develop a nutritional standard for foods labeled “healthy” and chances are a product that is 40% sugar will not make the cut.
I don’t think the FDA is giving parents enough credit here. When we plop that bowl of Frosted Flakes down in front our kid every morning, we have no illusions that we are feeding them healthy food. We just want them to fill up before the school bus arrives. Or maybe that’s just me.
Were you really under the impression that Froot Loops was a smart choice?