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Gerber Baby Passes the Bottle, Err, Torch to New Face of Gerber

Gerber baby, mary jane montoya

Say "hi" to Mary Jane Montoya, the new Gerber baby.

It’s a face you have probably always recognized. Your parents probably always recognized it, too (and maybe even their parents). It’s the most famous and iconic baby face in the world: the blue, white ,and gray sketch drawing of  big-eyed, tiny chinned Gerber baby.

That classic baby face will shortly be sharing the spotlight, however. Soon, browned-eyed, curly-haired, spunky little Mary Jane Montoya will become the face of the Gerber brand.

Eighty-six-year-old Ann Turner Cook, the original inspiration for the iconic Gerber baby sketch, welcomed, 8-month-old Mary Jane, winner of the search contest for the new face of the Gerber brand. The two Gerber babies met on the Today Show this week, where the contest winner was announced.

Cook talked a little about her experience as the Gerber baby; her face is till Gerber baby cute. Mary Jane’s parents told the Today Show how challenging it was to get just the right picture.

The Montoyas live in Fresno, Calif., and say they will put all of the $50,000 winnings toward their little star’s education. Meanwhile, Cook, who is a retired elementary school teacher and also a mystery writer, gave the little girl her stamp of approval. Mary Jane was chosen from more than 308,000 contestants.

Mary Jane Montoya, Sara Montoya, Billy Montoya, Ann Turner Cook

Mary Jane Montoya who had the winning photo in the 2012 Gerber Generation Photo Search, poses with her proud parents, Sara and Billy Montoya, and the original Gerber baby, Ann Turner Cook outside Today Show studios after the unveiling of her winning photo on November 6, 2012 in New York City. (Amy Sussman /AP Images for Gerber)

Over at Colorlines, Jorge Rivas notes that the new Gerber baby is Latina and from one of the two states where Latinos make up a majority of the population and who represent a growing market share of the nation’s consumers.

Mary Jane is more than just photogenic; it’s clear she’s got star power. She spent her first public appearance as the new face of Gerber being all kinds of cute.









SOURCE: Gerber

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