I have to hand it to the Kiwis, they’re public awareness campaigns aren’t boring. First it was the baby throwing PSA and now this billboard of a child’s head which bleeds from the eyes, ears and nose every time it rains. The purpose for this child’s constant massive brain hemorrhages is pretty obvious: to remind New Zealanders to drive safer in the rain. Oh, let’s let them explain it:
Video after the jump
Get it? Neither do I. Kind of reminds me of the “This is Your Brain on Drugs” campaign that played in the US a long while back. All I learned then was doing cocaine is like waking up to the smell of a delicious breakfast.