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"Girls Want Superheroes Too!" Little Girl Pissed About all the Pink Stuff Marketed to Girls (Video)

By Monica Bielanko |

Meet Riley.

“Some girls like superheroes, some girls like princesses. Some boys like superheroes, some boys like princesses.”

My sentiments exactly, kid.

I am madly in love with the child you are about to see in the video below.

After you watch this video (courtesy of Jezebel) of her rant about companies who “try to trick girls into buying all the pink stuff” you will be too. I also love the man behind the camera whom I am assuming is her dad.

I hope my Violet grows up to be just like this because, man oh man, is this kid ever a firecracker.

Ladies and gentlemen, I present to you: Riley on Marketing!

Watch and enjoy.

You can also find Monica Bielanko on her personal blog, The Girl Who.

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About Monica Bielanko


Monica Bielanko

Monica Bielanko was raised on the wild frontier of late 1970's Utah. She is a recovering Mormon who married the guitar player of an unknown band. She's been married to her Babble Voices writing partner, Serge Bielanko, for the past nine years. Her personal blog, The Girl Who was in the top ten of last year's Top 50 list. Read bio and latest posts → Read Monica's latest posts →

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23 thoughts on “"Girls Want Superheroes Too!" Little Girl Pissed About all the Pink Stuff Marketed to Girls (Video)

  1. sarahh says:

    That is one awesome little munchkin. :)

  2. Samira says:

    I buy my kid different colored stuff shes a girl and if she gets princesses those princesses promptly get changed from pink to different colored dresses I never liked pink and still don’t thus whenever possible my girl gets blue, black, or purple until she’s old enough to decide her own favorite color and the only reason its usually those three is because as Riley says about marketing companies make most girl stuff in pink or purple and it takes a mom like me to go the distance to get blue or black let alone any other color Ariana actually has a full set of skull wear hats, shoes, and leather jacket its awesome i got a pic on face book with her all gangsta’ed out lol and she was only like 6 months old the pose is priceless and she did it all on her own

  3. Wendy says:

    This little girl would be my sons best friend he likes girls who he can talk superheros with

  4. crazy Shilo says:

    wow… I love the way she thinks ^_^

  5. Alyson says:

    My 5 year old daughters loved this. They got a lot of dolls this Christmas, and aren’t interested in any of them. Bring on the Playmobil, Lego and Dinosaurs!

  6. Suzie says:

    She seems like she’s being coached on what to say. She even said something to the effect of “boys don’t like pink” and her dad mumbled “yes they do” but, really, not many do…
    I just don’t buy alot of pink stuff for my girl…she’s got a couple things, but most are gender neutral. I despise the Disney princess crap but let her have it if she gets it as gifts…
    It’s really not that hard to avoid it, just don’t buy the it.

  7. Bella_Rose says:

    Would have been better if it wasn’t Coached. She is only repeating what she has been told. Not that the message is bad, it’s not, but it would have been better if it was natural. My daughter got as many Cars 2 cars for Christmas as she did My Little Pony’s. I’m grateful that she is not interested in dolls, barbies, Disney Princesses or any of the “Human” style toys, she likes animals and inanimate objects (like cars). I’ve never pushed any kind of toy onto my daughter, she get’s to pick what she plays with, and she has Chosen to not play with dolls. Couldn’t be happier.

  8. anna says:

    she couldn’t have come to this all on her own.

  9. Maia Wilson says:

    I want a pink Darth Vader

  10. Jannelle says:

    My daughter was her age and came to the same conclusion without being coached. She liked trucks and cars and balls and dirt and mud. Butshe also had her “girlie” times too. She now has a daughter of her own that she raised to be a tomboy and she is such a girly girl. lol

  11. lucy says:

    We were commenting the other day how when we go to the store there is so much pink. I am not a fan of the pink stuff like Riley because there are other colors of the rainbow. I played with remote control cars as a kid and I loved them. She is a smart cookie!

  12. jboogie says:

    My sister’s two girls that evvverrrryyyytthiiinnggg pink and Disney princess for Christmas. When we were at my parent’s house doing gifts, both of the girls (ages 3 and 19 months) didn’t even want to open the rest of their presents when my son opened his matchbox cars track–those three were occupied for hours with the little cars and gears. Me and my sis were laughing about it and she made a good point–the girls stuff is dolls, castles, etc… and it’s all very ‘imaginative play’ focused. Those toys are good when kids are in the mood for it, but most of the time I think the toddler and preschool aged set are going to go for more mechanical toys, for whatever reason.

  13. Bunnytwenty says:

    Certainly, she’s been told all of these things, but can you really imagine a five-year-old faking that kind of ire? She’s genuinely pissed off, and she’s right. Go Riley!

  14. Anne says:

    Not a bad point– it grosses me out how even adult women engage in this elitist, yet tacky princess fantasy– the pink rinestone shirts, the costumey weddings… But it also seems pretty obvious that this little girl has been coached– and IS being coached on the tape. You ask a kid leading questions, you’ll be surprised how much you can get them to say. Also, five-year-olds can get fired up about anything– especially things they’ve already been taught. So, yes, good point, but this whole thing looks fakey and staged to me.

  15. Sanriobaby =^.^= says:

    I hope this will continue to inspire more toy companies to really think about catering to ALL little girls instead of the” pretty pink princess” obsessed ones. Not every little girl aspires to have super girly toys to play with and there should be more choices and COLORS marketed towards girls besides pink.

  16. Tahini says:

    My nearly 4 year old daughter loves pink and purple and all things princess. She has a brother who is a year and a half older than her who loves cars, trucks and superheros.

    This is NOT something we encouraged, we just let it develop naturally for both kids and this is the way it came out. Our son was given a doll when he was 2 and he would just use it to launch his cars. Our daughter always had “boy” toys available to her. Though she loves building with blocks her true desire is to play with baby dolls and wants all their clothes and hers in pink or purple.

    Any kid should get to pick whatever they want in the toy aisles. Don’t look down your nose at my girly girl because that’s the way she developed and I won’t raise an eyebrow when your daughter plays with trucks or your son wants a doll.

  17. Bunnytwenty says:

    Nobody’s looking down their nose at your child. We’re looking down our nose at marketers who insist on separating toys into girl-toys and boy-toys so that kids think that they “have” to play with certain things. (I know I did.) It’s arguably worse for boys, who are supposed to be “tough” from day one.

  18. Suzie says:

    Somehow, my daughter doesn’t think she HAS to play with one thing or another. I wonder why not.

  19. hannah says:

    It is hard to strive for gender neutrality when most things are Pink…my 4 year old likes some baby dolls (since he has a newborn baby brother) but he does not want them in pink because “thats for girls”. He will ask “where are the boy babies”. I am glad that they are marketing some more gender neutral colors on the kitchen sets now…he loves his. My little guy is a boys boy and loves cars and trucks, etc but his also likes to play house and stuff with his cousins.

  20. smart aleck says:

    I think she is genuinely outraged.

    I grew up liking Barbie, but blue was my favorite color, and I loved my Lego blocks, Etch a Sketch, Lincoln Logs and Tinkertoys. And no, I didn’t have an older brother that I borrowed these from. I also got on my soapbox quite a bit (and still do), so I don’t think this was a coached moment.

    But, I am sure that she will also be outraged that Lego has decided to market to girls with pink and purple.
    Not necessary–but probably part of the reason girls don’t go into the sciences as much as boys do.

  21. Beautiful says:

    This girl is right on the target and my daughter felt the same way and without coaching – I spent a long time on the phone with lego a few years ago letting them know that they are missing a huge segment of the girl population because they just market pink and that does turn some girls off. Happily, today Lego announced a new line of Legos for girls, which is home and fashion centered, but they have added 6 new colors in a purple to blue and green range, so that is awesome of them to react! How awesome if they would introduce special lego people that were female scientists and managers and construction workers,etc., not just fashion girls??? But I applaud their efforts – it’s a step in the right direction!

  22. Sara DK says:

    You should read Peggy Orenstein’s book, Cinderella Ate My Daughter. Fascinating sociological take on marketing to girls.

  23. Juberoo says:

    I agree…she sounds conditioned.

    That said, while I agree that marketing companies do work hard to sell their products, I don’t think that colors and objects are done to trick children into gender roles. Girls adored pink, sparkles, pretty things and babies and boys have been rambunctious, sports/competitive oriented, tough guys long before marketing was ever invented.

    This argument is moot.

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