It looks like London Fog doesn’t want to get into the maternity wear business. Supermodel and all around Brazillian babe Gisele Bundchen recently was featured in a new campaign for the coat company. The ads feature a totally naked Gisele wrapped up in their classic overcoats. Thing is, Giselle is knocked up with Tom Brady’s baby. Instead of covering her up, showing off her baby bump or just getting another model, the company opted to PhotoShop out any signs of pregnancy.
Dari Marder, the Chief Marketing Officer for London Fog sais that, “although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life.”
Do you think it was just to “respect her privacy” or to keep skinny, svelte and sellable?