Glam Media, known in the momosphere for their advertising network for bloggers, has decided to get into the publishing side of the online parenting world. They announced this in a press release today:
Tend is part of Glam’s next-generation media model combining interest-based social networking with a curated content hub and publisher sites. Tend will form one of largest family parenting media properties on the web today with a reach of approximately 22 million consumers per month in the U.S. at launch. The new parenting site is the second vertical channel combining premium content and social discovery into one integrated social hub built on the Ning social media technology platform. Today’s launch comes on the heels of the recent debut of Glam’s vertical social network Foodie in February 2012.
The new site does have a catchy name Tend and Glam Media has a great track record of launching new verticles. It’s likely that Tend will grow exponentially.
I signed in and took a poke around the new site. I highly recommend you check it out for yourself, but here are a couple of screen shots so you can take a peek. Let me know what you think!