GoDaddy Fails the Super Bowl Again. But This Time, It's Worse. (VIDEO)Danielle Smith
Shocker: GoDaddy is tacky. Shocker: GoDaddy didn’t make any of the ‘best commerical’ lists. Shocker: GoDaddy uses inapporpriate sexual material to sell what? Oh, yeah… domain names. This year…. it is “dot c-o’s”.
The fact that GoDaddy’s advertising department is both unimaginative and sad is not news. I get it. They’ve been strumming this violin since….what is it… 2005, right? So, I shouldn’t be surprised. I know. Except, the older I get….or should I say, the older my KIDS get, the more offensive I find them.
You see, back in 2005, my small girl was, well REALLY SMALL. So the sexuality barely contained within the 30 seconds of poorly acted GoDaddy ads during the SuperBowl didn’t grace her sensibilities. But now? Things are different. I have not one, but two small people. And they can see. And hear. And ask questions. And tilt their heads without asking questions…their little minds unable to articulate just what they just saw.
And that is just one of the reasons I think they are an EXTRA fail this year. (The others I share in the video)
For more on this (and the difference between what advertising folks look for in a successful ad vs. the American public), I enjoyed the discussion started by Liz Gumbinner over at Mom-101.
Oh…. and as a sidenote…. the small people also saw the H&M David Beckham ad (you know the one that was such a big hit with so many of the ladies?). And, their only question? “He’s selling underwear, right, Mommy?” Makes sense to me. If you are going to BE in your underwear in an ad….it would figure that’s what you’d be SELLING. So says my 7 year old.
More from Danielle on Strollerderby:
Will You Teach Your Kids To Give Like The Anonymous Kmart Donors?
McDonalds Outsmarts San Francisco Happy Meal Ban
Sticks and Stones: My Son Cut His Hair So Another Child Would Stop Calling Him A Girl
Photo Credit: GoDaddy Ad