Google Now Owns Two of the Top Four Social Media NetworksCecily Kellogg
No, I’m not kidding.
According to Trendstream’s Global Web Index, Google+ jumped to over 323 million users in the last quarter of 2012. This is particularly impressive when you realize that Google+ is only about 18 months old; while Facebook may now enjoy over a billion users, the social network has been around since 2004.
With YouTube in third place in the social media network championships, this means Google now owns two of the top four social media networks.
Twitter which had long been in second place has dropped down to fourth, but that doesn’t actually reflect its relevancy, according to Mobile Commerce News.
According to Brett Petersen, the consulting director for the GWI, “The fastest growing network in 2012 in terms of Active Usage’ was Twitter, which grew 40 percent across our 31 markets.” While he is a fan of Google+, he has still said that YouTube, Pinterest, and Twitter will maintain their ability to challenge that network throughout the rest of 2013. Facebook, on the other hand, will be able to hold its top spot without any real risk of approaching competition.
Frankly, as Google rolls out author rank this year, Google+ will likely becoming increasingly relevant even though plenty of pundits claim Google+ is a failed social network. Pinterest is still not in the top five, but I suspect that will change this year as well. Stay tuned.