Folks are plenty alarmed at how much information of ours Google has its hands on already, and are worried about how this consolidation of data will impact privacy.
Just a few days ago the Center for Digital Democracy filed a complaint against Google with the FTC, claiming that Google has fairly nefarious plans for our data particularly when it comes to targeted advertising. Here’s a portion of the complaint (I’ve included so much because I believe strongly you should read it all to get a good sense of the scope of the complaint):
This is hardly the legal wrangles Google has faced down; the Electronic Privacy Information Center actually tried to sue the FTC to force them to penalize Google for the new policies (the case was tossed because the court didn’t have jurisdiction, but the judge did agree that there are serious concerns about Google’s new policy).
It seems unlikely, however, that anything will stop the Google privacy changes; they go into effect on March 1st. Unless the FTC acts in the next week, the changes will happen.