In a world swirling with social media sites and promoted posting, it’s easy to forget that one of the major drivers of sales is word of mouth – and ultimately, blogging is the digital version of sharing information by word of mouth, in depth and with detail – unlike a slap dash status update.
This has been proven time and time again, but today it’s the geniuses at the Clever Girls Collective that are saying it. In a recent post, they said: “We recently surveyed social media-savvy women in the Clever Girls Collective network about their 2012 holiday shopping plans to understand how and when social media influences their purchasing decisions. We pulled together the results in our Social Media and the Holiday Shopper Infographic.”
But just in case you aren’t sure, the Clever Girls put all the data into a brilliant infographic. Bookmark this information and let it be an tool in your arsenal as a blogger. It’s good info, folks.