Guess Which Foreign Food Is Giving Cereal a Run for America's Money


cereal bowlCereal is a breakfast staple in households all over the country. Americans spend over $9 billion annually on cereals like Raisin Bran — even though they’re not as healthy as we think they are. But there is a product that’s quickly soaring in sales to $7 billion a year, and it may eventually overtake cereal as America’s favorite breakfast food. Can you guess what it is?

If you guessed Greek yogurt … Î­Ï‡ÎµÎ¹Ï‚ δίκιο. (You’re right.)

So how did this foreign creation (now manufactured all over the world) become so popular in the US? Jane Wells, in a special report for TODAY, says there are three reasons: “consumer boredom with cereal, a desire for higher protein products such as yogurt, and the need for on-the-go breakfasts consumers can eat in their cars.”

Because of American interest in breakfast foods that can travel, cereal sales have declined by 7% over the last four years. In order to retain customers, companies like Kellogg are creating breakfast bars and shakes. Wells reports that sales of portable Pop Tarts are holding strong.

On a somewhat related note, “Taco Bell is rolling out a national breakfast menu, and McDonald’s has started serving “Breakfast After Midnight” at some of its 24-hour stores.” Mexican yogurt, anyone?

Photo credit: iStock