You wouldn’t inject your children with junk. So why are you feeding it to them?
That’s the question this “Break the Habit” PSA by Precinct Studios in Australia asks. Intended to bring awareness to the childhood obesity epidemic in that country, the video draws a parallel between shooting your kid up with drugs and feeding him a burger. Unhappy meal, indeed.
The spot is clearly intended to get people talking and it definitely has accomplished that. But, other than to make burger lovers like me a little angry, what else does it accomplish? Is this just melodramatic scaremongering or does it really make you rethink your dinner plans?
More from this author:
Michelle Obama’s Apps for Healthy Kids Winners
World’s Tallest Toddler
Top 10 Safest Cities for Kids
Gifted Kids Just as Likely to Fail in Life as Regular Kids
Can a Toddler Be Racist?
Get a Dog! It’s Good For Your Kid’s Health
Would You Drug Test Your Kid?
Dads and Daughters: Should They Kiss on the Lips?
Cinnamon Challenge: Do Not Try This at Home
New Booster Seat Ratings: How Did Yours Do?
The Creepiest Ultrasound Image Ever