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Hamburgers Are Like Heroin to Children

You wouldn’t inject your children with junk.  So why are you feeding it to them?

That’s the question this “Break the Habit” PSA by Precinct Studios in Australia asks. Intended to bring awareness to the childhood obesity epidemic in that country, the video draws a parallel between shooting your kid up with drugs and feeding him a burger.  Unhappy meal, indeed.

The spot is clearly intended to get people talking and it definitely has accomplished that.  But, other than to make burger lovers like me a little angry, what else does it accomplish?  Is this just melodramatic scaremongering or does it really make you rethink your dinner plans?

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